NON MUSLEM PERCEPTION AND ATTITUDE AS A TARGET MARKET OF ISLAMIC BANKING SYSTEM
Posted by billmars on December 21, 2008
NON MUSLEM PERCEPTION AND ATTITUDE AS A TARGET MARKET OF ISLAMIC BANKING SYSTEM
MONEY BANKING AND REAL ECONOMY
By : Marsudi
ABSTACT
The word of Islamic Bank is very familiar for Moslems society now because most of the countries in the world are already used this model, but how about the Non Moslem society are they accepted the Islamic bank that it based on Quran as holy book of Moslem, or is the Islamic teaching accepted by them because of the universalism of Islamic religion ?.
From above questions this paper tries to describe and analyze a perception and attitude of Non Moslem society to syariah bank, studying some factors which is encouraging Non Moslem society in using or not using syariah Bank as an indicator that Indogenously Islamic teaching as a Rahmatan lilalamiin and superior to all religions influencing brightly in non muslems , and as micro area it will give concrete recommendation to the syariah banking management to be able to earn more optimal and develop the service activities and the usage of its product which is matching with need of Non Moslem society attitude and perception as a target market , and as a macro area it will give a good reason to the Government as a public policy maker in relation with the Islamic economic law development for non Moslem country.
PROBLEM STATEMENTS
The study background of “Perception and attitude of Non Moslem Society for Islamic (syariah) Banking system” are:
The first, for the last few years, Islamic banking system grows continuously quicker than the time estimated. Conventional banks start to race to open Islamic banking system division because they see high enthusiasm society at the Islamic banking system product.
The research which was conducted by Karim Business Consulting ( KBC) from early 2004 passing interview with overall board of directors in 21 national banks, showing that the client fund potency of loyalist was estimated equal to Rp 10 billions which have used up especially by Bank Muamalat and Mandiri Syariah Bank. This Institute divided three client factions which are possibility can sustain society fund gathering for banking industry 1. loyalist 2. market floating 3. conventional loyalist.
Amount of Syariah Banks also are growing more and more from time to time. In this recent time there are many syariah banks, which consist of two public banks namely Bank Muamalat and Syariah Mandiri Bank , and twelve Islamic Business Unit (UUS), PT Bank of IFI, Bank Negara Indonesia, Bank Jabar, Bank Rakyat Indonesia, Bank Danamon, Bank Bukopin, Bank International Indonesia, and HSBC. BTN, Bank Permata, Bank Niaga and Bank Mega Syariah Indonesia.
Economic observers and practitioner estimated that the map of emulation will become sharp, because of the National Syariah Council (DSN) still promise to give opening permit of syariah bank until become 20 syariah banks established this year. Central Bank of Indonesia noted that the growth of Syariah Bank mean 70 % per year and 88,6 % on 2004. (Progress Report Syariah Bank Indonesia, 2004). From the market compartment increase 1,1 percentage of totalizing national banking. Concerning with syariah banks amount, until November 2004 there are three syariah public banks and 15 syariah business unit with totally 443 networks.
The second, The Majority of Non Moslem Society is more forward society based on economics activities in comparing with Moslem society, so that the service user of finance is bigger than the monetary value of Moslem Society and this is the floating market.
The third, The business activity, Syariah Bank Service and product which is conceptually does not base on interest less understood by Moslem Society, and more over especially Non Moslem society which is causing lack of society enthusiasm to use the service and product of syariah Bank. The data show, during 10 years total market of bank and new Islamic institutions can reach around 1% from national Bank market compartment.
The fourth, The most of all that Islamic teachings as a Rahmatan lil alamiin and superior to all religions, (blessing for all universe and mankind) shows that it must be accepted to the whole of societies whether they are moslems or non moslems.
The fifth, Dr. Rowan Williams as an Archbishop of Canterbury said that the adoption of certain aspects of Sharia law in the UK “seems unavoidable” he argues that adopting parts of Islamic Sharia law would help maintain social cohesion. Although he said above but the specific reason is not understandable because he continued with the statement “my aim is only, as I have said, to tease out some of the broader issues around the rights of religious groups within a secular state”.
The sixth, on the contrary, dr. Ruyandi Hutasoit the Chairman of Christian party Indonesia (PDS) refused execution of Islamic banking constitution draft in Indonesia if it become a constitution, according to Retna PDS disagree because in a sentence of academic copy mentioned “Islamic Monetary concept relied on principle of morality, justice and that is according to its operational base in the form of Islamic law which is coming and formalizing from Holy Quran and, Hadist, also Ijma and Qiyas”.
THEORITICAL BACK GROUND
1. Non Muslem
Etymologically the word of non according to Merriam-webster.com-dictionary is Middle English, from Anglo-French, from Latin non not, from Old Latin noenum, from ne- not + oinom, neuter of oinos one — more at no, one, and muslem is Arabic , literally, one who submits (to God) and an adherent of Islam, so non muslem is some one who is not as an adherent of Islam.
2. Perception.
Wikipedia, in psychology and the cognitive sciences, perception is the process of attaining awareness or understanding of sensory information. It is a task far more complex than was imagined in the 1950s and 1960s, when it was proclaimed that building perceiving machines would take about a decade, but, needless to say, that is still very far from reality. The word perception comes from the Latin perception, percepio, , meaning “receiving, collecting, action of taking possession, apprehension with the mind or senses.”[1]
There are two basic theories of perception: Passive Perception (PP) and Active Perception (PA). The passive perception (conceived by René Descartes) is addressed in this article and could be surmised as the following sequence of events: surrounding → input (senses) → processing (brain) → output (re-action). Although still supported by mainstream philosophers, psychologists and neurologists, this theory is nowadays losing momentum. The theory of active perception has emerged from extensive research of sensory illusions, most notably the works of Professor Emeritus Richard L. Gregory. This theory is increasingly gaining experimental support and could be surmised as dynamic relationship between “description” (in the brain) ↔ senses ↔ surrounding.
Perception is one of the oldest fields in psychology. The oldest quantitative law in psychology is the Weber-Fechner law, which quantifies the relationship between the intensity of physical stimuli and their perceptual effects. It was the study of perception that gave rise to the Gestalt school of psychology, with its emphasis on holistic approach.
Perception is defined as “ The assigning of immediate meaning to sensory data by the central nervous system. After perception has been become a cognition” ( Minick 1968) on Victoria O’donnell and June Kable ( 1982 ).
Perception, then is the process of extracting information from the world outside us as well as from within ourselves. Henry Miller described perception in this way: “ The only difference in life is your point of view, how you look at the world . The world does not change, you change. And how do you change? by your different attitude. Whether you see it from down here, like the frog,….or up above, like the eagle. Or still higher, like the gods” ( Gordon 1971).
Each individual process his/her own private perceptual field that is unique to him/her. This perceptual field is formed by the influences of values, roles, group norms, and self-image. These factors color the ways in which a person perceives the event around him/her.
The persuader then practices effective communication by being aware that is “ the process by which a speaker manipulates symbols within his perceptual world and, through a complex process of message exchange with a listener, alters the listener’s perceptual world in ways the speaker desires” ( Hart, Friedrich, and Books ).
So it is, then, that a persuadee must perceive a persuader’s efforts before attention can be gained and maintained. If the persuasive effect does not survive the persuadee’s perceptual field, then all other efforts are futile.
Perception is strongly influenced by an individual’s needed s and wants. We hear what we want to hear, see what we want to see, and this is referred to as selective perception. Perception is also influenced by one’s physical state. There are time when a person is ill or weary, and perception operate at minimum capacity. Excess worry also influences what we perceive and how we perceive it.
3. Attitude
ATTITUDE is a hypothetical construct that represents an individual’s like or dislike for an item. Attitudes are positive, negative or neutral views of an “attitude object”: i.e. a person, behaviour or event. People can also be “ambivalent” towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question.
Attitudes are composed from various forms of judgments. Attitudes develop on the ABC model (affect, behavioral change and cognition). The affective response is a physiological response that expresses an individual’s preference for an entity. The behavioral intention is a verbal indication of the intention of an individual. The cognitive response is a cognitive evaluation of the entity to form an attitude. Most attitudes in individuals are a result of observational learning from their environment( Wikipedia, Attitude ).
Theory of attitude and attitude change attempt to define the concept of attitude, to explain how attitude operate within a person’s psychological make-up, and to predict how attitude can be changed. People frequently give indication of attitude without consciously knowing that they are making attitude statement. For example, if you were asked,” What is your attitude toward spinach?” you might respond,” I don’t like it” on the other hand, if you were asked, “ What is your attitude toward ice cream?” you might respond.” I like it”.
In each case, you have expressed an attitude, which is a statement of positive or negative preference. Attitude is a statement of readiness to respond to an idea, an object, or a course of action. An attitude may thus be defined as a learned and relatively enduring predisposition to respond favourably or unfavourably to an idea, object, or behaviour. It is expressed as a specific evaluative statement “ I agree” or “ I feel strongly about that”.
Beliefs were defined in the previous chapter as inference that people make about the word, cognitions about the existence of things, events, ideas, and person, and the perceived probability of relationship between them and characteristics of them. Attitudes are products of beliefs that cluster together to form preferences for or against an object or an idea. Attitudes are, therefore, derived from our views about the world.
Beliefs and attitudes are formed form direct observation or information received from external sources. Martin Fishbein and Icek ajzen refer to this as the information processing approach, which “views man as an essentially rational organism, who uses the information at this disposal to make judgments, form evaluations, and arrive at decision” (1975,p. 14).
For example, if a student has gathered favourable information about school and has developed salient beliefs such as “School is fun,” “school is a good place to make friends,” or “the information learned in school is important,” his/her attitude might be “I like school. “the information processing stage produced enough “facts” to justify salient beliefs and attitudes about education.
One might infer that the attitude “I like school” reveal that the person will pursue an education. Such a conclusion regarding the person’s behaviour, however, cannot be drawn because attitude are not necessarily prediction of behaviour. Attitude can only be used to give others indications of how people feel about a given behaviour.
Fishbein and Ajzen’s model (1975, p.15) further explains the relationships between beliefs, attitudes, and intentions with respect to the object and behaviour (figure 3.1). we have added example about school to make the model clearer.
4. Target market
Once the firm has identified its market-segment opportunities, it has to decide how many and which one to target. ( Philip Kotler, Swee Hon Ang , Siew Meng Leong and Chin Tiong Tan, 2003 ) in evaluating different market segments, the firm must look at two factors: The segment’s overall attractiveness and the company’s objective and resources. Does a potential has segment have characteristic that make it generally attractive, such as size, growth, profitability, scale economies, and low risk? Does investing in the segment make sense given the firm’s objectives, competencies, and resourcies?. Some attractive segment may not mesh with the company’s long-run objective, or the company may lack one or more necessary competencies to offer superior value.
Having evaluated different segment the company can consider five patterns of target market selection:
1. Single-segment concentration, through concentrated marketing, the firm gains a strong knowledge of segment’s needs and achieves a strong market presence. Further, the firm enjoys operating economies through specializing its production, distribution, and promotion, if it captures segment leadership, the firm can earn a high return on its investment.
2. Selective specialization, the firm selects a number of segments, its objectively attractive and appropriate. There may be little and no synergy among the segment, but it promises to be a money maker. This multi segment strategy has the advantage of diversifying the firm’s risk.
3. Product specialization, the firm make a certain product that it sells to several segment and builds a strong reputation in the specific product area. The downside risk is that the product may be supplanted by an entirely new technology.
4. Market specialization, the firm concentrate on serving many needs of a particular customer group. An example would be a firm that sells assortment of products only to university laboratories. The firm gains the strong reputation in serving this customer group and becomes a channel for additional product the customer group can use. The downside risk is that the customer group may suffer budget cuts.
5. Full market coverage, the firm attempts to serve all customer groups with all the product they might need. Only very large firms such a Sony ( television market), Toyota ( vehicle market), and Coca-cola ( drink market) can undertake a full market coverage strategy. Large firm can cover a whole market in two broad ways: 1. through undifferentiated marketing or differentiated marketing. In undifferentiated marketing, the firm ignores segment differences and goes after the whole market with one offer. It designs a product and marketing program that will appeal to the broadest number of buyers. It relies on mass distribution and mass advertising. It aims to endow the product with superior image in people’s mind. Undifferentiated marketing is “ the marketing counterpart to standardization and mass production in manufacturing “. The narrow product line keeps down cost of research and development, production, inventory, transportation, marketing research, advertising, and product management. Presumably, the company can turn its lower costs into lower prices to win the price-sensitive segment of the market. In differentiated marketing, the firm operates in several market segment and designs different products for it segment. General motors does this when it says that it produces a car for every “ purse, purpose, and personality.” IBM offers many hardware and software package for different segment in the computer market.
Additional Consideration on target market
Four other considerations must be taken into account in evaluating and selecting segments: 1. Ethical choice of market target 2. Segment interrelationships and super segment 3. Segment-by-segment invasion plans 4. And inter segment cooperation.
1. Ethical Choice of market target, market targeting some times generates public controversy. The concern arises when marketers take unfair advantage of vulnerable groups ( such as children ) or disadvantage groups ( such as poor people ), or promote potentially harmful product. The fast-food industry has been heavily criticized for marketing efforts directed toward children. Critics worry that high-powered appeals presented through the mouths of lovable animated characters will overwhelm children’s defenses and lead them to eat too much sugared cereal or poorly balanced breakfasts. Toy marketers and drug manufactures have been similarly criticized. The issue is not who is targeted, but rather, how and for what. Indeed not all attempts to target children, minorities, or other special segment draw criticism. Colgate Palmolive’s Colgate Junior toothpaste has special features designed to get children to brush and more often. Socially marketing calls for targeting that serves not only the company’s interests but also the interests of those targeted.
2. Segment interrelationships and Super segments, in selecting more than one segment to serve, the company should pay close attention to segment interrelationships on the cost, performance, and technology side. A company carrying a fixed cost ( sales force, store outlets) can add product to absorb and share some costs. The sales force will sell additional products, and fast-food outlet will offer additional menu items. Economies of scope can be just as importance as economies as scale. Companies should try to operate in super segments rather than in isolated segments. A super segment is a set of segment sharing some exploitable similarity. For example, many symphony orchestras target people with broad cultural interest, rather than only those who regularly attend concerts.
3. Segment-by-segment invasion plans, a company would be wise to enter one segment at a time without revealing its total expansion plans. Competitors must not know to what segment the firm will move next.
4. Inter segment Cooperation, the best way to mange segments is to appoint segment managers with sufficient authority and responsibility for building their segment’s business. At the same time, segment managers should not be so focused as to reist cooperating with other groups in the company.
5.Islamic point of view.
Al-Quran
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And We have sent you ( O Muhammad PBUH ) not but a mercy for ‘Alamiin ( mankind, Jinn and all that exists).
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He it is Who has sent his messenger ( Muhammad PBUH ) with guidance and the religion of truth ( Islam ). That he may make it ( Islam ) superior to all religions. And all-Sufficient is Allah as a Witness.
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…..” Whereas Allah has permitted trading and forbidden Riba ( usury )”…
Al Hadist
Refer to the case of Non Muslem Perception for Islamic banking system Rasulullah Muhammad (PBUH) ever did a business with non muslem, Base on hadits shahih of Rasulullah ( PBUH ), he had bought from pagan infidel people as well as buying from Jew people. All these is a form of mu’amalah ( transaction). When Rasulullah (PBUH ) passed away, he still mortgage its armour to a Jew for eating his family
(Wahid, on Rohmat, 2006) Following the concept of religion as an open text, considering the Koran as the most authoritative Islamic teaching resources teaches man through symbols which are open to multi-faced interpretations. Classical Islamic law, as a result of interpretation of the Koran and Hadits by clerics were formed and limited by certain situations and conditions which were not free form historical and political context. That is why we should analyze these Islamic laws to revitalize them into the modern era. This is hard work, for so doing there is a requirement for us to find the ‘essence’ of the message of the Islamic laws. The difficulty lies on the object of investigation, that is Islamic law is actually the discourse of a subject. To analyze discourse is to investigate an object which is produced by a subject and received by other subjects.
Elaborates the intermingle between public and private affairs is a kind of dialectical relationship between the private affairs of the pillars of Belief (Rukun Iman) and the public affairs of the pillars of Community (Rukun Islam) and both should formulate this intermingle area and Wahid introduces it as Theology of Social (Rukun Sosial, the Social Pillars). Furthermore, Islam as the religion of law and the source of norms and values pretend to rule all aspects of living and it is just possible for Islam to develop a cultural approach which wants to implement Islamic law substantially.
Islamic civilization respects human dignity as the ultimate goal of Islamic law (maqashidusy syari’ah) which is manifest in the principle of Islamic law known as the protection of five basic human needs (daruriyyat), namely (1) the protection of self (hifz al-nafs) from any violence; (2) the protection of religion (hifz al-din) from any enforced conversion; (3) the protection of family and the next generation (hifz al-nasl); (4) the protection of personal property (hifz al-mal); and (5) the protection of profession or intellect (hiz al-‘aql).
Following the cosmopolitan character of Islamic civilization, Wahid develops two approaches for reinterpreting Islam which is compatible with the contemporary demands that are pribumisasi and modernization.
First is by ( Indonesian case ) following Walisanga tradition to expound his Pribumisasi (domestication) approach as a response to the problem facing by Muslims throughout their history that is how to incorporate the local culture (‘adah) into norm (syari’ah), the same problem should be solved by ushul al-fiqh. It is not another term for syncretism because it does not an effort to harmonize the previous beliefs in supernatural power and its eschatological dimension with Islamic beliefs.14) He wants to remind us of adaptive legalism— ‘legalism that, while maintaining Islamic principles, also implied a gradual framework for change through religious laws.
Pribumisasi is to understand Islam which put the local culture into its consideration for reformulating religious law without changing the principles of law itself. It does not pretend to replace religion with culture due to it is concerned with the manifestation of the Muslim’s religious life, not to replace the fundamental beliefs of Islam and its formal rituals. It is an effort to implement Islamic universal values by means of incorporating them to the system of local culture or Indonesian cultural system. By doing so, the manifestation of Islam in Indonesia is different from that in Middle East because of its different cultural system. As a result, Islamic laws (syari’ah) in Indonesia are slightly different from that in Middle East. This approach does not want to replace religion in opposition with the culture.17).
I call this approach ‘historical Islam’, which tries to consider thoroughly the influences of certain historical context in the implementation of Islamic law. This approach built on the assumption that it is impossible to introduce Islam within the community without understanding its culture well. For example, Islam was successful on converting Indonesians on a massive scale just after Islam was able to accommodate, corporate, and surpass the Indonesian culture and it took centuries to understand the culture. At first Islam was not introduced into Indonesian society in a doctrinal approach, considering it will contradict to fundamental beliefs of the Indonesians. Of course they modified the Islamic doctrine to fit the situation, condition, and history of the Indonesian people. The best approach was to solve the actual problems of Indonesian society at that time which I call the ‘civilization strategy approach’.
The historical Islam approach will help Islamic activists to clarify the target of their mission and formulate the method and strategy of the mission. It will hinder the birth of radical Islamists who believe in the universal mission of Islam and consequently they do not agree with the Islamic historical approach which accommodates local culture. In the global context, they are in opposition with the process of modernization which is accused of being part of a Christian plot on the Islam community. They do not want to accommodate both local culture and global culture. It is not surprising, for their top-down approach into religion means that they just understand the religion as written scripturally in the Koran. Moreover, they believe that there is only one manifestation of Islam, so they often accused those who have different opinions of apostasy.
The second is to follow the modernization approach, namely reinterpreting Islam so as to be compatible with values of modern civilization, such as, the concept of democracy and economy. However, Wahid is critical of modern civilization and tries to guide the courses of modernization in the framework of religious thought. One of his efforts is to formulate a theology of Islamic democracy. This theology of democracy is based on Islamic teachings which highly value the life of human beings which in the Enlightenment era was called humanism and then gave birth to liberalism, but he is critical of the Enlightenment era for adopting both humanism and liberalism as an ideology. As humanist Wahid respects the status and value of human beings, so that he does not tolerate any violence, especially human death in the name of ideology or revolution. Frans Magnis Suseno correctly says that Wahid is not an ideologist but a pragmatist because he will do something useful by all means without a need for binding to any abstract principles except on petty moralistic attitudes.That is why Wahid often misunderstood by his opponent and his ‘shifting pronouncements, alliances and public stands have led to a joke that there are three things you can never be certain about: life, death and Gus Dur.’ The above two approaches are necessary for religion to make an effort in developing a framework for implementing fundamental Islamic values.
The above two approaches are necessary for religion to make an effort in developing a framework for implementing fundamental Islamic values. Legalistic Islamic laws should be innovated by applying these approaches, but also should be reconciled with fundamental Islamic values. Wahid evaluates the limit of classical Islamic laws (fiqh) as a result of efforts of ijtihad by classical clerics to be implemented into the modern era. Accordingly, he suggests that Muslims revitalize the Islamic teachings by adopting modern values and institutions and by adjusting to a given culture where Islamic laws want to be implemented. In so doing, he only feels attached to the most fundamental Islamic values in order to make possible a deconstruction process of religious teachings. As long as the most fundamental Islamic value is the concept of the Oneness of the God (tawhid) that the God is the center of all things namely everything starts and returns to the God alone.
(Hefner on Asia Policy 2008) The acceptance of conventional banking on the grounds of public welfare remains the guiding principle of policy in the great majority of Muslim countries today. The two broad exceptions to this generalization are: first, countries such as Pakistan, Iran, and Sudan that have used the power of the state to do away with conventional finance entirely; and, second, countries such as Libya, Morocco, and Syria that proscribe IF. With the notable exception of these examples at the margins, most governments in Muslim-majority countries have over the past two decades moved toward a pragmatic financial pluralism characterized by the coexistence of financial institutions based on both Islamic and conventional finance.
(Frank E. Vogel on Asia Policy 2008) : The Muslim public has always played a central role in the Islamic legal system. The public’s problems, customs, support, and willingness to accept offered solutions has always had a formative role in fiqh’s (Islamic jurisprudence) content. The public determined ultimately who among scholars had the most influence and prestige. Here questions arise as to whether the elites in IF—investors, practitioners, legal scholars, theoreticians, and regulators—each group with its own perspective, will trust the Muslim public to decide the future of IF and will empower them through increasing education and transparency. But the elites worry: will the popular “market,” both commercial and religious, sufficiently protect Islamic legitimacy and prevent abuses, as understood by these elites?
(Zeti, on Asia Policy 2008) : With an estimated average annual growth of 15% to 20% IF is now among the fastest growing financial segments in the international financial system. As recently as five years ago IF was regarded as an infant industry striving to prove its viability and competitiveness. In these five years IF has recorded dramatic growth, having a presence now in more than 75 countries both in Muslim and non-Muslim dominated communities. A growing number of international financial centers—such as London, Singapore, and Hong Kong—are beginning to offer Islamic financial products and services. The number of Islamic banking institutions worldwide, including conventional banks that are offering Islamic banking services, has doubled to more than 300. The total value of Islamic financial assets under their management is now estimated to exceed $1 trillion, about fivefold the magnitude of five years ago.
(Vogel on Asia Policy 2008) : The experience of IF indicates that the application of sharia need not lead to extremism, rejection of Western values, or the empowerment of reactionary social groups. Initiatives under an Islamic banner can usher in improvements in Muslims’ lives without engendering social, political, and international strife.
(Venardos on Asia Policy 2008): There is a viable niche market for IF products in the United States. Human resources and training in IF and sharia expertise are slowly developing. Unfavorable perceptions and a lack of understanding toward Islam in general and IF in particular may, however, impede the development of IF in the United States. Changing such perceptions will take time.
The U.K. experience
(Chamber Global 2006) In the U.K., with its 1.8 million Muslims, financial regulators have long recognized the growing demand for Shariacompliant financial services. In 1999, Howard Davies, former Chairman of the Financial Services Authority (FSA), hosted a meeting with representatives of the British Muslim community and detailed the regulator’s likely approach to regulating Islamic banking in the U.K. In August 2004, the FSA authorized the first Sharia-compliant retail bank in the U.K., the Islamic Bank of Britain (IBB). In March 2006, the FSA authorized the European Islamic Investment Bank, a Sharia-compliant wholesale Islamic bank, and in October, 2006, the FSA took steps to require disclosure on Sharia-compliant mortgages and other Islamic products. In order to be considered truly Sharia-complaint, Islamic financial services and products must be both free from interest and managed in a manner that is consistent with Sharia law. This means that the managing financial institution (FI) cannot make any investments that earn interest or are otherwise prohibited in any way. Most Islamic FIs accomplish this by maintaining an internal Sharia Supervisory Committee. The IBB, for example, describes the role of its committee as follows: The Sharia’a Supervisory Committee is comprised of experts in the interpretation of Islamic law and its application within modern day financial institutions. They are world leading scholars representing a wide spectrum of the Islamic faith and they ensure that Sharia’a compliance is at the heart of everything we do and every product and service that we offer.
The Committee meets on a regular basis to review all contracts and agreements relating to our transactions as well as to advise us, guide us and sanction any new services that we introduce. The Committee certifies every account and service we provide - without their approval, we cannot introduce a new product or service. Both the existence of such a committee and the disclosure of its members are required under the FSA regulatory regime. While the management board of the FI is not appointed by the committee and is under no formal obligation to follow the directives of the committee, in practice, instances where management fails to follow the committee’s guidance are rare.
One of the most important issues faced by the FSA in its regulation of financial services suitable for the Muslim population was the treatment of deposits. The FSA describes the issue and solution this way: The U.K. legal definition of a deposit is: “a sum of money paid on terms under which it will be repaid either on demand or in circumstances agreed by the parties.” In other words, money placed on deposit must be capital certain. For a simple non-interest-bearing account there is no problem. The bank safeguards the customer’s money and returns it when the terms of the account require it to do so. However with a savings account there is a potential conflict between U.K. law, which requires capital certainty, and Sharia law, which requires the customer to accept the risk of a loss in order to have the possibility of a return.
Islamic banks resolve this problem by offering full repayment of the investment but informing the customer how much should be repayable to comply with the risk-sharing formulation. This allows customers to choose not to accept full repayment if their religious convictions dictate otherwise.
This sort of creative thinking is illustrated repeatedly in other types of Sharia-compliant financial services. While the words and phrases used to describe the various Islamic products and principles may, upon initial consideration, seem somewhat unusual to the secular financial services industry, the relationships they describe are not altogether unfamiliar.
Canadian prospects
(Chamber Global 2006)The number of Muslim Canadians doubled from 253,300 in 1991 to 579,600 in 2001, the largest population increase among religious groups in Canada during that ten-year period. As of 2001, Muslims comprised 2% of Canada’s total population,12 and while the 2006 Census does not provide more recent information regarding religion and ethnicity, current trends suggest that this number continues to rise. In light of such population growth,and the rise of Islamic financial services worldwide, no doubt the demand for Islamic banking and Takaful
insurance will also increase in Canada.
Based on the success of the introduction of Islamic financial services to other economies, it would appear likely that a similar financial service industry will in time also develop in Canada. Furthermore, Islamic products may be attractive to individuals of other non-Islamic traditions who are interested in making “ethical” investments. Finally, as noted above, many Sharia-compliant products are analogous to common secular financial products and the principles upon which Sharia-compliant FIs operate are somewhat akin to those upon which Canadian credit unions and mutual insurance companies operate. OSFI has already indicated that it is considering certain regulatory issues related to Islamic financial services in Canada. Some of these issues presumably include: corporate governance; capital adequacy; the various prohibitions in the Bank Act (Canada), including the leasing prohibitions; comfort of the Canadian regulator with both the concepts that underlie Sharia-compliant products
and also the home jurisdictions of some foreign companies that may wish to enter the Canadian market. The FSA experience would presumably provide a framework for considering how best to address those issues in the Canadian context. Ideally, OSFI, as is its custom, would engage in a broad consultative process in order to elicit the views of all relevant stakeholders, including the rapidly growing Islamic community in Canada.
Mawdudi, a prominent Pakistani Muslim scholar, summarizes the basic differences between Islamic and secular states as follows:
1)
An Islamic state is ideological. People who reside in it are divided into Muslims, who believe in its ideology and non-Muslims who do not believe.
2)
Responsibility for policy and administration of such a state “should rest primarily with those who believe in the Islamic ideology.” Non-Muslims, therefore, cannot be asked to undertake or be entrusted with the responsibility of policymaking.
3)
An Islamic state is bound to distinguish (i.e. discriminates) between Muslims and non-Muslims. However the Islamic law “Shari`a” guarantees to non-Muslims “certain specifically stated rights beyond which they are not permitted to meddle in the affairs of the state because they do not subscribe to its ideology.” Once they embrace the Islamic faith, they “become equal participants in all matters concerning the state and the government.”
Sheikh Najih Ibrahim Ibn Abdullah remarks that legists classify non-Muslims or infidels into two categories: Dar-ul-Harb or the household of War, which refers to non-Muslims who are not bound by a peace treaty, or covenant, and whose blood and property are not protected by the law of vendetta or retaliation; and Dar-us-Salam or the household of Peace, which refers to those who fall into three classifications:
1)
Zimmis (those in custody) are non-Muslim subjects who live in Muslim countries and agree to pay the Jizya (tribute) in exchange for protection and safety, and to be subject to Islamic law. These enjoy a permanent covenant.
2)
People of the Hudna (truce) are those who sign a peace treaty with Muslims after being defeated in war. They agree to reside in their own land, yet to be subject to the legal jurisprudence of Islam like Zimmis, provided they do not wage war against Muslims.
3)
Musta’min (protected one) are persons who come to an Islamic country as messengers, merchants, visitors, or student wanting to learn about Islam. A Musta’min should not wage war against Muslims and he is not obliged to pay Jizya, but he would be urged to embrace Islam. If a Musta’min does not accept Islam, he is allowed to return safely to his own country. Muslims are forbidden to hurt him in any way. When he is back in his own homeland, he is treated as one who belongs to the Household of War.
METHODOLOGY
The Methodology of this study ( Choudhury, Explaining the Quran a Socio-Scientific Inquiry,2003 ) is concerned with discovering the methodology shown in the tawhidi knowledge-centered worldview of the Quran in a way that can be explicated to form of uniq epistemological foundation of the Quranic praxis for explaining all socio-scientific phenomena.
It will be seen that the Tauhidi knowledge-centered worldview that emerges as a substantive methodology, will be of a nature contrary to the epistemology of all received bodies of thought in the natural and social sciences. The quranic methodology so derived will be shown to apply uniquely in logical way to both the natural and social sciences. Thus terminology of the tauhidi knowledge-centered foundations of the socio-scintific order is issued.
While establishing the Quranic knowledge-centered worldview by principally referring to the Quran with due to the hadist and Sunnah and claiming its uncompromising distinction from a rationalistic philosophies of the sciences and human behaviour, extensive study of received philosophies of the sciences is undertaken. Within this critical approach real problems of human thought and experience are addressed. Some this issues and problems are of a mundace nature, such as the nature of markets, ecology, institution, educational planning and delineation of the quranic world system for the social and political economic orders of Islam.
In all investigations and research the epistemology of the Tauhidi worldview, that is the unified knowledge centered methodology, will be shown to arise in a natural way as a general system approach to studying the universe as presented in the Quran. It will be seen that such a model emanates in reference to extensive fields of diversely relational forms that pervasively interact, complement and evolve as processes from each other under the principle of interaction, integration and creative evolution ( IIE ) (Khalqun Jadiidun).
Client motivation is influenced by many factor, which in general can be categorized becoming: ( 1) demography variable, ( 2) economic variable, and ( 3) social variable. Demography variable consist of: education level, age, and gender. Economic variable is level of family income, expenditure of family, work, and accesabelity ( transportation and communications). Whereas social variable is consisting of : cosmopolitan, class of social, religion, and openness to idea.
On religion factor writer just only want to analyze the teaching of Non Moslem Religion from their religion scholars base on their holy book. Relation with opinion respond of responder about Islamic Bank and factors influencing, it can be seen at picture below :
In Conclusion here below the process of derivation of the unity of knowledge in Quranic world system:
Ω (Q,S) → {θ} → X﴾θ) → W﴾ θ ¸X﴾ θ) ) → θN ……. → Ω
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01.The Knowledge centered Quranic worldview |
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02.Tawhid as unity of divine knowledge |
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03.Prophetic guidance: Sunnat al-Rasul
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08.Culmination of the knowledge unification and evaluation to the Hereafter (Akhira): Akhira as the event of complete knowledge and equivalent to the primal order of tawhid
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i i n n t t e e r g a r c a t t e e |
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06.Creative Evaluation Khalq in-Jadid
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05.Emanation of knowledge-induced world system: Ayath Allah |
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04.Knowledge-flows from Tawhid: unificationnof knowledge as process
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07.Repetition of the same process: unification of knowledge by instruments, guidance and natural Evolution in perpetuity
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09.Process-oriented methodology of the unity of knowledge as the singular Qur’anic methodology for all world-system
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Principle of pervasive complementarities |
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Complexity with systematic order |
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Unity in diversity |
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Source: Explaining the Quran-A socioscientific inquiry, Masudul A.Choudhury, 2002
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keep on the right process that accordance to Quran and Sunnah. This is explained by verse 53 that Verily all matters at the end go to Allah.
RESULT DISCUSSION
- Islamic teaching as a Rahmatan lilalamiin and superior to all religions.
- Islamic teaching allow doing business with non muslem.
- An Islamic state is bound to distinguish (i.e. discriminates) between Muslims and non-Muslims. However the Islamic law “Shari`a” guarantees to non-Muslims “certain specifically stated rights beyond which they are not permitted to meddle in the affairs of the state because they do not subscribe to its ideology.” Once they embrace the Islamic faith, they “become equal participants in all matters concerning the state and the government.”
4. Perception is strongly influenced by an individual’s needed s and wants. We hear what we want to hear, see what we want to see, and this is referred to as selective perception. Perception is also influenced by one’s physical state. There are time when a person is ill or weary, and perception operate at minimum capacity. Excess worry also influences what we perceive and how we perceive it.
5. Attitudes are composed from various forms of judgments. Attitudes develop on the ABC model (affect, behavioral change and cognition). The affective response is a physiological response that expresses an individual’s preference for an entity. The behavioral intention is a verbal indication of the intention of an individual. The cognitive response is a cognitive evaluation of the entity to form an attitude. Most attitudes in individuals are a result of observational learning from their environment.
6. Once the firm has identified its market-segment opportunities, it has to decide how many and which one to target, here non Moslem are the target market.
7. Pribumisasi is to understand Islam which put the local culture into its consideration for reformulating religious law without changing the principles of law itself. It does not pretend to replace religion with culture due to it is concerned with the manifestation of the Muslim’s religious life, not to replace the fundamental beliefs of Islam and its formal rituals. It is an effort to implement Islamic universal values by means of incorporating them to the system of local culture or each countries cultural system.
8. Follow the modernization approach, namely reinterpreting Islam so as to be compatible with values of modern civilization, such as, the concept of democracy and economy.
9. The public’s problems, customs, support, and willingness to accept offered solutions has always had a formative role in fiqh’s (Islamic jurisprudence) content.
10. Initiatives under an Islamic banner can usher in improvements in Muslims’ lives without engendering social, political, and international strife.
11. In these five years IF has recorded dramatic growth, having a presence now in more than 75 countries both in Muslim and non-Muslim dominated communities. A growing number of international financial centers—such as London, Singapore, and Hong Kong—are beginning to offer Islamic financial products and services.
- The experience of IF indicates that the application of sharia need not lead to extremism, rejection of Western values, or the empowerment of reactionary social groups.
13. Unfavorable perceptions and a lack of understanding toward Islam in general and IF in particular may, however, impede the development of IF in the United States. Changing such perceptions will take time.
- However with a savings account there is a potential conflict between U.K. law, which requires capital certainty, and Sharia law, which requires the customer to accept the risk of a loss in order to have the possibility of a return.
- The Canadian regulator with both the concepts that underlie Sharia-compliant products and also the home jurisdictions of some foreign companies that may wish to enter the Canadian market. The FSA experience would presumably provide a framework for considering how best to address those issues in the Canadian context. Ideally, OSFI, as is its custom, would engage in a broad consultative process in order to elicit the views of all relevant stakeholders, including the rapidly growing Islamic community in Canada.
CONCLUTION
From above reasons this paper tries to describe and analyze a perception and attitude of Non Moslem society to syariah bank, studying some factors which is encouraging Non Moslem society in using or not using syariah Bank as an indicator that Indogenously Islamic teaching as a Rahmatan lilalamiin and superior to all religions influencing brightly in non muslems , and as micro area it will give concrete recommendation to the syariah banking management to be able to earn more optimal and develop the service activities and the usage of its product which is matching with need of Non Moslem society attitude and perception as a target market , and as a macro area it will give a good reason to the Government as a public policy maker in relation with the Islamic economic law development for non Moslem country as follow :
- Islamic teaching as a Rahmatan lilalamiin and superior to all religions allows doing business with non muslem.
- The experience of IF indicates that the application of sharia need not lead to extremism, rejection of Western values, or the empowerment of reactionary social groups.
- Unfavorable perceptions and a lack of understanding toward Islam in general and IF in particular may, however, impede the development of IF in the (Ex .United States). Changing such perceptions will take time
- Non Moslem perception is strongly influenced by an individual’s needed s and wants. We hear what we want to hear, see what we want to see, and this is referred to as selective perception, so we should make them understanding better on Islam as rahmatan lilalamiin and make the Islamic Financial product are accepted by them on services and others.
5. Most attitudes in individuals are a result of observational learning from their environment. So the environment of Islamic banking and finance must be suitable with their environment of their business as far as it is not contrary with Islamic law.
6. Doing Pribumisasi (to understand Islam which put the local culture into its consideration for reformulating religious law without changing the principles of law itself) is one of ways to open Islamic business in non Moslem country, so most of non Moslem people will feel enjoy to become Islamic bank or finance client.
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